Coco Planet Coconut Water | Pure Tropics

How do you convey the taste of coconut water before anyone opens the carton? The Coco Planet packaging combines lush green, a coconut motif and a simple, clear layout. It offers a moment of calm among the colourful drinks on the shelf while making it instantly clear what’s inside.

The starting point was the product itself: 100% coconut water, with no added sugar and not from concentrate. The visual identity follows that simplicity without losing its energy. It feels fresh, distinctive and relaxed enough to evoke the tropics without relying on postcard imagery.

For Unique Moments, the owner of Coco Planet, the scope of this project included concept development, packaging design and print preparation, advertising key visuals, motion design and video generation.