Filipinka | Tropical flavours that catch the eye

Dried fruit fits easily into a busy day: it can go in a bag, come along to work or offer a fruity snack without any peeling or chopping. Filipinka brings something more to that simple pleasure, drawing on the flavours that shaped Jenny’s story and her Filipino roots: papaya, passion fruit, jackfruit and dragon fruit.

Among shelves full of similar snacks, the pack has only a few seconds to spark interest. The range designed for Unique Moments therefore does more than show the fruit. Bold colours make each flavour easy to find, a consistent layout brings the packs together as one recognisable family, and the portrait and fruit details give the brand a face of its own. The no-added-sugar variants are easy to spot while clearly belonging to the same range.

The project covered the journey from the packaging concept to the imagery used to present the range in retail and advertising.

Scope of work: packaging range concept, packaging design, product photography, production-ready artwork and advertising key visuals + motion design and video generation