- Sustainability
- Individuality
- Quality
- Ethical Production
Mission and Values
Innovate with integrity and excellence
Logo and logotype
Use our logos consistently across all media
Brand Colors
Apply brand colors as specified in guidelines
Brand Typography
Ensure readability with our chosen font
Stationery, Flyers, Catalogue
Reflect professionalism in all print materials
Image Resources
Use approved images that match our brand
Labels & Pictograms
Simple icons enhance our brand communication
Social Media Assets
Maintain brand consistency on all platforms
Mission and Core Values
Mahalo brand was created by travel and healthy lifestyle enthusiasts who cherish each day’s joy and energy. Our mission is to provide comfortable, sexy, and innovative beach styles for modern, independent girls who love to experiment with fashion. One of Mahalo’s core values is caring for the planet and sustainable development; therefore, we use Econyl knitwear made from recycled fibers to produce our collections, creating new products without burdening natural resources. With our Mix & Match option, we empower our customers to create unique, perfectly fitted looks. All our designs are crafted in Poland, adhering to ethical production standards.
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Tone of Voice
Mahalo’s tone of voice should be vibrant and energetic, reflecting the joy and enthusiasm of a travel and healthy lifestyle. It should be empowering and confident, encouraging modern, independent girls to experiment with fashion and embrace their unique style. Additionally, it should convey a sense of responsibility and care for the planet, highlighting the brand’s commitment to sustainability and ethical production.
Mahalo is the ideal choice for those who appreciate stylish, responsible, and long-lasting beachwear.
Logo and logotype
Our logos and logotypes are key elements of our brand identity, designed to be instantly recognizable and consistently used.
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Main logotype with a tagline - centered
The main logotype with the tagline centered should be used for primary brand placements where clarity and impact are essential.
Main logotype with tagline - right aligned
Use the main logotype with the tagline right aligned in contexts where space or design requires a more streamlined appearance.
Simplified logotype
The simplified logotype without the tagline is ideal for smaller applications or where minimalism is preferred.
The M wave
The M wave logo can be used as a sygnetm a distinctive brand mark for digital and print materials, as well as in various apparel applications.
The wave
The wave logo represents our dynamic brand presence and is suitable for various branding contexts.
The wave - outline
The wave outline logo offers a minimalist approach, ideal for subtle branding needs.
Brand Colors
The brand colors are an essential part of our visual identity, chosen to convey our brand’s personality and to ensure consistency across all communications.
Complementary colors are used in our marketing communication, primarily as vibrant and energetic hues dedicated to the beachwear product line, and to enhance the visual layer of materials, adding variety and depth.
Primary colors
Our primary colors, black and white, are used to establish a consistent and timeless brand identity across all communications.
Black
Black represents sophistication, elegance, and authority, providing a strong and timeless foundation for our brand identity.
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
Pantone: Black C
HEX: #000000
White
White symbolizes purity, simplicity, and clarity, offering a clean and versatile canvas for our brand elements, product packshots and copy.
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Pantone: White
HEX: #FFFFFF
Complementary colors
Complementary colors are used in our marketing communication, primarily as vibrant and energetic hues dedicated to the beachwear product lines, and to enhance the visual layer of materials, adding variety and depth.
Light Pink
sunrise blush for Your beach glow
CMYK: 1,47,0,0
RGB: 242,165,202
Pantone: 197 C
HEX: #F2A5CA
Sky Blue
ocean breeze in every wave
CMYK: 40,19,13,10
RGB: 165,166,189
Pantone: 550 C
HEX: #A6BDD0
Rich Purple
tidal elegance for bold waves
CMYK: 46,59,0,0
RGB: 156, 119, 181
Pantone: 2645C
HEX: #9C77B5
Calming Green
seafoam serenity for coastal cool
CMYK: 63,13,61,1
RGB: 107,169,124
Pantone: 5565 C
HEX: #6BA97C
Brand Typography
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Our default corporate font is Jost and its various styles, chosen for its modern and clean design. It should be used consistently in all marketing communications, both print and digital, to maintain brand uniformity.
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Jost Light
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Jost Regular
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Jost Medium
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Jost Light Italic
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Jost Italic
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Jost Medium Italic
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Jost Semi Bold
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Jost Bold
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Jost Extra Bold
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Jost Semi Bold Italic
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Jost Bold Italic
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Jost Extra Bold Italic
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Stationery, flyers, catalogues
Our stationery, flyers, and catalogues are crafted to reflect our brand’s professionalism and style, ensuring a cohesive look in all printed materials.
Simplicity and elegance
Our letterhead uses high-quality paper to convey professionalism and reinforce our brand identity.
Our business cards are designed to make a strong first impression, featuring our logo and corporate font, Jost.
Beachwear Collection 2022
Lookbook and product catalogue of our new beachwear collection showcases our latest designs with vibrant images and detailed descriptions.
Our promotional flyers are visually appealing and informative, designed to capture attention and drive engagement.
Image Resources
We provide a curated collection of images that represent our brand’s aesthetics and values, ensuring a consistent visual narrative.
Campaign photo shoots
Our photo shoots capture the essence of our brand, highlighting the style and quality of our beachwear collection in stunning visuals.
Labels and Pictograms
Each product line has it’s own label – use it for clear cummunication and branding purposes.
Our pictograms are simple, recognizable icons that support our brand communication and enhance user experience.
Social Media
Assets
Engaging graphics and videos that highlight our vibrant style, sustainable practices, and the joy of a healthy, active lifestyle.
Our social media video assets capture the essence of Mahalo with dynamic visuals that highlight our innovative beach styles and commitment to sustainability.
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more assets?
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